Know the Future Trends of Salesforce in 2021

  1. Customer 360 Journey: Pandemic has bought a lot of changes in every business and customers have become digital-first. So as the customers evolve, businesses should move into digital in order to retain their customers. According to reports from Mc Kinsey, it is discovered that more than 75% of customers in the US had experimented with other brands and retailers during the pandemic and 60% of them made a shift to a new brand.. This shows how quickly the customers change and evolve.
  • Tableau: Tableau for CRM is used to design and create a dashboard within a few clicks. Tableau is the top Business Intelligence and analytics software.​
  • Voice-enabled Analytics: Einstein’s voice was launched by salesforce in the year 2018. This feature uses Natural Language Processing (NLP) to process the user requests and users can update or delete records or tasks using their voice. Einstein voice bots enable users to design their own voice assistants for custom applications.
  • AppExchange: Appexchange is a marketplace for third-party apps. Salesforce is working to upgrade its AppStore, by providing more installable apps to improve sales, marketing, and customer interactions of the businesses.
  • Salesforce has partnered with Apple to redevelop a native salesforce app to leverage the capabilities of Siri and other Apple features.
  • Salesforce has developed mobile builders which are “low code development environments” with javascript components, which provides admins or users to convert spreadsheets into apps without the requirement of formal training.

Summary

Here are the trends that are being implemented by salesforce to transform the CRM industry. As the competition gets more fierce, companies will start looking for solutions that can cater to their needs and make them stay ahead in the competition. Salesforce’s motive is Industry+Innovation.

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