What is REST API?
REST is a logical choice for building APIs which allows users to connect and interact with cloud services. It is used by web browsers to get the language of the internet with the help of cloud based API.
REST API provides a powerful and simple Web services API for communicating with Lightning Platform. REST API includes integration and development, And also used with mobile applications and web projects.
What is REST API Integration?
Salesforce REST API Integration is mainly focused around sending data from your application and fetching data from Salesforce. At present there is no charge for this type of integration but it’s worth noting that REST Integrations are only accessible to Salesforce users to get the scope of getting REST API access on professional and Group editions which are involved in the plan.
The main thing is that our application is having the customer data which we want to send it to Salesforce and we want to retrieve the customer data which is in Salesforce for that Salesforce REST API integration flows 3 things they are- Allows the user of our application to access and transfer their salesforce data, Next user will push data from application to salesforce, and finally allows the user to retrieve salesforce data within the application.
Like these There are many possibilities to transfer the data from one customer to another and from salesforce to the user.
There are some Salesforce integration services and use cases which our company provides. We are going to give you a brief explanation of it.
Services and use cases of REST API integration
Salesforce Integration Services are always best in designing. The applications in it are friendly with high compatibility. These are mainly for cost cutting solutions and you can collaborate with other applications like ERP, Microsoft, Oracle, Adobe and many more. For detail view of salesforce integration services go through this linkhttps://micropyramid.com/salesforce/integration-services/
Here are some of the use cases of salesforce Integration which are most commonly used
Salesforce ERP Integration:- One of the common use cases of salesforce integration is Enterprise Resource Planning, ERP integration will help you to-
- Better adjust your Front Office Sales to Fulfillment and Back office by setting requests legitimately in ERP.
- Get a total perspective on Customer relationships in CRM including Order Status, Shipment Information, Invoices, installments and so forth.
- Demands for decision making.
- Keeps the Products, Prices and Custom Master in Sync.
Salesforce Integration With Accounting and Ecommerce Platform:- Accounting Software Integration helps in reducing duplicate data entry and controls over invoicing and payment collection. They can seamlessly create invoices from Salesforce and get financial information to it.
Ecommerce Platform will help you in topline and customer services, and these integrations integrate with customer information, order information, inventory information and so forth.
Salesforce Email & Calendar Integration:- We have observed a considerable improvement in productivity when emails, tasks and calendars are integrated. This Integration provides experience to end users.
Salesforce CTI integrations:- Computer Telephony Integration (CTI) with third party telephony will help you to improve customer services. There are some common use cases which include One Click Calls, Automatic Calling, Call Routing & Distribution, call popups, call logging, call recording and call Metrics.
Salesforce Marketing Software Integration:- Salesforce Marketing automation integration system helps aligning Marketing and Sales functions. Such integration will help you to design customer journey, prospects engaging, lead nurturing, and campaign management.
The article was originally published at MicroPyramid blog